Your Story
The argument for online film has been won - films are now a vital part of every savvy brand's communications strategy. It is how your customers expect to find out who you are and see and experience your news and events. A good film can raise brand awareness, increase brand loyalty, keep people on your website for longer, drive sales, introduce people to new concepts, educate, inform and get people talking about your brand. Whether it's creating content for your website, adding colour to a big event, communicating with internal stakeholders or launching a new PR campaign, a well-made film is the perfect way to tell the story of your business. But it does need to be well made. Because with the amount of video content out there, people won't just watch any old film - they want short, well-told stories that hold their attention.
How we work
We think the most important part of the production process starts well before filming begins and this is where we add real value. When businesses come to us, we sit down and work out what key messages they want their film to convey and then consider the best way to get those messages across to their target audience. It could be through a series of well crafted interviews, through a beautifully shot drama or perhaps a fun animation. Whatever the genre, we want the production to go as smoothly as possibly so we demystify the filming process by communicating with our clients at every stage. We clearly define what you can expect from us and when, meaning we deliver your film on time and on budget, every time.
Reaching People
Of course there's no point spending money on a great film if no-one watches it. So we advise our clients how to reach as many people as possible.
We work in partnership with a specialist team who will get your film out there and talked about. We do this through a mix of seeding and a targeted campaign to place your film on specific sites bringing it directly to the target audience. This ensures that your film is seen by large numbers of the right people.
But we do more than this. Because we come from broadcast backgrounds, we know how to make a film likely to attract attention from broadcasters and how to make it to the quality that broadcasters require. We can also advise you on which programmes and channels to approach, and how. This adds a new dimension to its audience and impact. Films we have made for clients in the last year have been featured on ITV, Channel 5, Channel 4 and the BBC.
